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   Index
   Chapter 1
   Chapter 2
   Chapter 3
   Chapter 4
   Chapter 5
   Chapter 6
   Chapter 7
   Chapter 8
   Chapter 9
   Chapter 10
   Chapter 11
   Appendix I
   Appendix II
   Appendix III
   Appendix VI
 HTML Guide   Appendix I - The Elements of Web Page Style 

This chapter presented you with a few prescriptions for good Web page style. Here's a quick summary of a few of the do's and don'ts we covered:

Do:

  • Write about topics that interest you, write with passion, and write in your own voice.
  • Be brief and to the point.
  • Keep your Web pages to a single topic.
  • Use your home page to tie all your pages together.
  • On each page include a title, a main heading, a "signature," and your copyright information.
  • Include a link back to your home page.
  • Use headers to organize your pages so readers can find things quickly.
  • Keep your images small and use the <IMG> tag's ALT attribute to provide a text alternative to the image.
  • Use background images judiciously; make sure any text sitting on top of the background is readable.
  • Keep your links up-to-date.

Don't:

  • Forget to check your spelling and grammar.
  • Use too many exclamation marks and DON'T SHOUT.
  • Use too much boldfacing, italics, or underlining.
  • Use a completely different layout or color scheme on each page.
  • Forget to give your readers a feedback mechanism (such as a mailto link).
  • Use large, slow-to-load graphics if you don't need them.
  • Use "click" or "here" links. Make your link text descriptive.
  • Let your pages stagnate. Keep them fresh and interesting by adding new material and weeding out deadwood.

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